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Dollar General’s Arrival in Eads Sparks Community Enthusiasm

By Raina Lucero

April 12, 2024

The bustling town of Eads was delighted as the highly anticipated Dollar General officially opened its doors to the community on Saturday April 6th. The Kiowa County Independent sat down with Violet Sneyd, General Manager of Dollar General to discuss the store, the grand opening, and the impact on the local community.

Violet shared insights into the store's impact on the community and its plans for the future. "We have seven employees, all but one are local residents, showcasing our commitment to supporting the community," Violet explained.

The grand opening for the store is planned for Saturday, April 27th and promises fun for the whole family, with a food vendor, balloon giveaways, free children's books, and a ribbon-cutting ceremony. "We want to create a memorable experience for everyone who walks through our doors," Violet added.

To stay updated on the latest deals and sales, Violet recommends downloading the Dollar General app and utilizing digital coupons. For those who prefer a more traditional approach, flyers in the store highlight ongoing promotions and discounts.

One of the exciting aspects of Dollar General's arrival is the potential boost for the local economy. While specific figures are yet to be determined, Sneyd estimates a significant contribution to local coffers within the store’s first year.

Since opening, Dollar General has experienced robust business, with positive feedback from the community. "We're thrilled to see residents embracing our presence," Violet said. "People from neighboring towns like Haswell, Sheridan Lake, and Kit Carson are making the trip to shop here, which benefits the entire community."

While there has been some resistance, Sneyd hopes that Dollar General will be seen as a neighbor. All but 1 of the store’s employees reside in Eads, creating a warm and welcoming environment for all those who enter. "We're here to serve and support the community in any way we can," Violet emphasized.


Undoubtedly, the arrival of a new business, particularly a chain store, can provoke anxiety among local establishments. Established mom-and-pop shops like Crow’s Stop and Shop and Kiowa Pharmacy have been monitoring Dollar General's opening with apprehension, concerned about its potential impact on their businesses. Keith and Jennifer Crow, owners of Crow’s Stop and Shop, expressed their sentiments, stating, "It is still too early to see if there will be an impact on the store with Dollar General being in town."

As for the future, Dollar General plans to continually update its inventory with new products, especially seasonal and outdoor items for the upcoming summer months. While store hours are currently set from 8 AM to 10 PM daily, Violet assured that adjustments may be made based on community demand and needs.

According to Sneyd, Dollar General is committed to supporting literacy initiatives, with plans to collaborate with the local library to access funding for educational programs.

Violet extended a warm invitation to all residents to visit Dollar General, explore its diverse offerings, and experience the convenience it brings to the community. "We're excited to be part of Eads and look forward to growing alongside the town," she concluded.

The arrival of Dollar General in Eads has undoubtedly injected excitement into the local economy, but it also raises concerns about the potential impact on longstanding community businesses. While the allure of low prices at Dollar General is undeniable, there's a sobering realization that these very prices could threaten the existence of cherished local establishments that have served as the backbone of the community for decades.

Dollar General's ability to offer such competitive prices stems from its status as a large corporation with significant purchasing power. This advantage allows them to negotiate favorable terms with suppliers and leverage economies of scale. In contrast, smaller businesses in Eads often find themselves at the mercy of distributors who impose inflated prices and hefty delivery fees, disproportionately burdening these local enterprises.

The repercussions of these pricing disparities are felt directly by consumers, who are already grappling with the effects of record-high inflation. As they navigate their purchasing decisions, they're confronted with the dilemma of choosing between supporting beloved community businesses or opting for the convenience and affordability offered by Dollar General.

While the economic benefits of Dollar General's presence in Eads are apparent, it's essential to recognize and address the challenges faced by local businesses. Finding solutions that level the playing field and promote fair competition will be crucial in preserving the unique character and vitality of Eads' small business landscape amidst the tide of corporate expansion.