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Solo Entrepreneurs Should Use These Resources To Enhance Their Business

By Derek Goodman

May 19, 2021

Starting a business on your own takes a lot of time, courage, and know-how. Sometimes it can feel like incredibly lonely work. Taking on so many tasks and responsibilities can lead to headaches, so it’s important to find out what kind of tech and services you can utilize to boost your business and take some of the weight off your shoulders. The Kiowa County Independent shares some tips on how to get started.

Consider forming an LLC

One simple way to make sure your business is in good hands if you’re a COVIDpreneur is to form an LLC or limited liability company. Doing so will provide tax benefits, ensure less paperwork, and will help you keep your personal and business finances separate in order to avoid issues down the road. There are various steps to complete in the process, so you’ll want to read up on the rules in your state before starting. Complete LLC paperwork and apply for the necessary permits in a timely fashion to ensure that you’re able to secure the company name you want.

 Hire a freelancer.

 Once your business has been properly formed, you can focus on distributing some of the workload. Solo entrepreneurs are often on a tight budget, which makes freelance employees a perfect solution for tasks like writing blog posts, sending business-related emails, keeping up with social media, or designing a fantastic web page that’s easy for your customers and clients to navigate. Many freelancers charge by the hour, so make sure you both have a clear idea of what you need before you engage their services.

 Utilize free and inexpensive software.

 Whether you decide to hire outside help or not, it’s important to look for ways to make your job easier. These days, there are plenty of platforms and software specifically designed to assist small businesses, and some tools can be found for free. Google Suite is full of helpful programs that will allow you to stay organized and stay connected with your customers, and there are several inexpensive payment system options you can use both online and in-person.

 Turn to social media.

 While the latest software is crucial for your business, social media can also help you boost visibility and attract new customers. Your company should have a solid online presence, which means you’ll need accounts on several of the major social media sites. Keeping up with these accounts is essential, as failing to post engaging content for even one day can disrupt the algorithm and make you all but invisible to your target audience. Get familiar with the rules of social media for business and take advantage of automated ads that will help you lengthen your reach and get more sales. Use clear photos in your posts and videos, as well; make sure they’re captioned and are accessible to everyone.

 Utilizing all the resources at hand can help you reach your goals in the coming year, so create a detailed plan that will aid you on your journey. Reach out to freelancers who can assist you and free up some of your time so that you can focus on running your business the way you want.

 Photo via Pexels

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